Satisfaction guaranteed: the customer experience challenge - Call for innovative solutions to startups active in the Online Retail and Financial Services space.

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The applications are now closed


In its 2nd edition of the Start & Pulse competition, Creditplus is launching a call for innovative solutions to startups active in the Online Retail and Financial Services space.

Creditplus is a leading European retail credit provider with a strong focus to provide retail partners from the automotive, home & living and consumer electronic space with innovative financing solutions. The integration of the Creditplus powered financing options is facilitated through a proprietary web application that can be integrated into the retail partners’ website.

In order to improve the experience of the end customers as well as the cooperation with and integration into the retail partners’ websites, Creditplus is searching for innovative technologies/solutions along the customer shopping journey. Creditplus sees potential in two waves:

B2B retail partner enablement:

The short-term main focus for Creditplus is to identify innovative solutions that can be provided to Creditplus’ retail partners to facilitate the provision of financial services across all commonly used on- and offline channels. Potential fields of application are 1) enabling the retail partners to offer e.g. payment on account as a payment option to the customer via both online and offline channels or 2) integrating seamless checkout options in offline retail stores to the end customer.

B2C end-customer application:

Mid-term Creditplus plans to integrate the individual financing options at their retail partners’ POS into one single smartphone application for the B2C end user. The app should function as a holistic personal financial management assistant and enable the customers to identify shopping opportunities combined with suitable and innovative financial services to increase customer loyalty.


  • Solutions to better integrate Creditplus financing options into the overall buying process
  • Solutions to guide the user’s purchasing choices through Creditplus products
  • Solutions that enable an omni-channel on- and offline shopping experience
  • Solution for Big Data platforms: collect, monetize and share with other partners
  • Solutions for data security and privacy
  • Solutions to enrich customer data to facilitate better product suggestion
  • Solutions to improve collaboration within the B2B2C space
  • Solutions to increase loyalty and retain customers
  • Solutions to enable more active communication with the customer
  • Solutions to improve campaign management
  • Solutions to simplify the overall financing process
  • Solutions for customer experience and internal processes improvement
  • Solutions to create a holistic customer profile over various channels and partners
  • Solutions to facilitate data exchange between internal systems and web applications


All small and medium-sized companies as well as startups (post seed phase with at least an MVP to test) with the ability to carry out an experiment rapidly and provide genuine innovation in terms of technology and/or use, with a direct bearing on the activities of Creditplus and its partners.



1st place: EUR 10.000

2nd place: EUR 4.000

3rd place: EUR 2.000


The winner of the call gets the opportunity to pitch it’s solution at CA-CF’s Europe-wide pitch event at the end of this year in Paris. The winner will be invited to take office space at the Crédit Agricole Consumer Finance HQ to collaborate directly with the European Innovation Team.


Get exposure for your company and solution at a leading European bank and their extensive network of retail partners. Test out your solution in a real-life experiment leveraging the vast partner network and client base of Creditplus.


  • 16 September 2019

    Call start

  • 18 October

    Call end

    18 October

  • From 18 to 25 October

    Selection process

  • 14 November

    Pitch Day

    14 November