Customer Journey Services / Marketing Solutions : help AGOS finding new ways to attract and keep engaged all the stakeholders involved in our innovative platform born leverage AGOS' ecosystem and empower the relationship with our partners and users

AGOS is launching the second editon of the Call for Innovation Start & Pulse

In partnership with:

GrowITup
CARIPLO FACTORY

Over the last year and a half AGOS has worked to develop a new product that is complementary to its core business: an innovative platform, usable by the app, created with the aim of enhancing the offers of products and services of the partners in order to create a “consumer universe” that could create value for AGOS, for its partners and for both customers.

From September 2018 AGOS started distributing the App – which can be accessed only by invitation – and the search for new partners with the aim of downloading the application, as well as its AGOS employees, also to all the employees of some commercial partners for a potential audience of about 50,000 people.

AGOS therefore wants to accelerate the development of this innovative product:

  • favouring the adhesion of customers and partners, through the close collaboration with the Commercial Networks and the Marketing team of the Customer Management;
  • developing new services to enrich the current value proposition;
  • feeding a continuous animation / fidelity system towards customers and partners;
  • providing tools to allow Agos to better coordinate the provision of all support services.

THEMES

#CUSTOMER JOURNEY
  • Solutions that improve the user and customer relationship and the usability of the platform (experience (delete), purchase, activation, user experience and customer care)
  • Solutions that improve the web interface and the app for a multi-channel experience
  • Solutions for monitoring customer satisfaction
#MARKETING SOLUTIONS
  • Gamification solution for users and corporate partners
  • Solutions to guide users’ purchasing choices (geo-marketing)
  • Solutions to retain existing customers and acquire new customers
  • Solutions to increase loyalty
  • Solutions for data collection and analysis
#SERVICES
  • New market and marketing channels
  • New services to be added to the platform

WHAT KIND OF COMPANY IS CONCERNED?

Post-seed phase and between the 5-8 Technology Readiness Level with at least an MVP ready to test.

Startups can apply till the 21th June. The 10 startups that fit best with the field of the call, will pitch on Semptember 26th at Le village. In this occasion, AGOS will have the opportunity to evaluate the highest potential startups to whom collaborate with. One project will also win €5.000 in Services.

CHALLENGE TIMELINE

  • 6 May 2019

    Call start

  • 21 June 2019

    Call end

    21 June 2019

  • From 24 June to 25 July

    Selection Process

  • 26 September 2019

    Pitch Day at Le Village di Milano

    26 September 2019

FOR MORE INFORMATION